Engage. Train. Evolve.

The NOVA Difference

  • A Personal Approach to Group Training
  • Best Brazilian Jiu Jitsu in Rochester
  • Supportive, Friendly Environment
  • Experienced Coaching Staff
  • Quality CrossFit Since 2009

What We Do  / View All


We implement a constantly varied and practical strength and conditioning program in a group setting that can be applied to all levels of fitness. We are always pushing ourselves and our members in order to achieve the best results. Read More

Brazilian Jiu Jitsu

We offer Rochester’s only Black Belt Brazilian Jiu-Jitsu instructor Eric Cady. We offer classes for beginner sand advanced practitioners alike,whether you’re interested in improving your fitness level, lose weight, gain self defense skills, make new friends, be part of a family atmosphere, or compete at a national/international level. Read More

Personal Training

For those with more specific goals and/or limitations, we work with you one-on-one in order to develop workouts which build strength in problem areas, avoid injury, and improve overall fitness. This can be accomplished through Individual or Remote Coaching, as well as onsite training with your own Individual Program Design.Read More

Latest From The Blog


Race to Rehema

When: February 15th from 10AM-1PM Where: CrossFit 585 @ Nova Fitness 53 Russell St.  Rochester, NY What: 10 min WOD to benefit Rehema Home (an orphanage in Kenya serving children born with HIV) Funds will provide Lisa Childs with transportation to Kenya ($600 more to go!) $10 minimum donation required *Additional monies raised will be […]


Nutritional Seminar This Sunday!

This coming Sunday, January 19th, NOVA Fitness will be hosting a mostly informal seminar on how completing a Whole30® Challenge and maintaining a Paleo diet may be able to address some of your most important health concerns. The discussion will include topics such as: What constitutes “healthy” and “unhealthy” foods and how they impact your body […]


Fitness or Performance? “Variant” WOD Programming Explained

Here at Nova we strive to better suit the many goals and needs of our members by varying our programming to meet our clients where they are at their level of experience and fitness. We define this programming as “Fitness” or “Performance”, but neither program is better or necessarily more intense. These variants are not […]


Recent Questions

Recently some clients have asked me questions about why the CrossFit workouts are so hard and that sometimes they feel beat up after them. I’d like to dive into the deep end with everyone in the following paragraphs and give you all my perspective as the overseer of all programs at Nova Fitness. Programming workouts […]


Nova Construction Progress

Russell Street Progress This week all classes have been in full swing and the energy here is growing. Thanks again to everyone for sharing on our vision even when things have been difficult. Because of this I wanted to give everyone a rundown of our current situation and the progress that is being made every […]


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